Archive | December, 2012

Entertainment News At It’s Finest!

3 Dec is an entertainment news website that covers breaking celebrity news and trending entertainment stories.  The site is geared toward entertainment news junkies ranging from 16 years to 30 years of age.  Through covering younger celebrities such as popular boy band One Direction younger readers are able to relate to the site.  However, the site also covers older celebrities such as Britney Spears and Ryan Gosling for the older demographics.Picture 11

The site is easy to read because it is not cluttered like many other entertainment news websites such as E! News.  Hollywire keeps the trending news stories and breaking news stories at the top of the page so that readers are able to easily access them.  Also, since they are at the top of the page readers know that those stories are current and trending.  It is important for Hollywire to cover the breaking news in the entertainment industry because their competition will be covering those stories.  If the breaking news stories are disregarded the site wouldn’t be seen as “In the know” which is the website’s slogan.
There are also categories for photos, style and video.  These categories make it easy for readers to access the information on the site that they are interested in.  If readers are interested in photos of their favorite celebrity it is easy for them to go to the photo category and look for the gallery that interests them.  The structure is very consistent across the board on this site.  There isn’t much of a difference between the layouts throughout the different categories.
The site also allows for readers to interact with the site.  Along with some of the stories there are polls that ask readers for their opinions on various aspects of the stories.  This allows for readers to feel like they are part of the site and keeps them coming back.  Since they feel invested in the site they are more likely to share the site with their friends.
The mobile site for Hollywire looks exactly like the desktop version of the site.  It is still easy to access and read all of the stories.  Other entertainment news sites do have mobile sites however, at times those mobile sites have glitches and as a group we agreed that we end up switching to the desktop version of the site because it is easier to navigate.
The site integrates multimedia into the text through utilizing YouTube videos.  The site has its own YouTube channel where they host an online series called “Hollywire Hotminutes.”  These hotminutes are usually less than five minutes and are new stories that share what is trending in Hollywood.  Sometimes the “Hotminutes” also include clips from interviews that are done by Chelsea Briggs.  Stories for the site are generated by the “Hotminutes” as well.  All “Hotminutes” are posted to the site and have a story written to go along with them.
Hollywire has Facebook, Twitter, Pinterest and YouTube pages.  All are easily accessed from the homepage of the site.  Chelsea Briggs, the host for their “Hollywire Hotminutes” on the site’s YouTube page has her own Twitter account that is promoted through the YouTube and Twitter pages.  Chelsea also promotes Hollywire from her personal account through tweeting links to the interviews she does for the site and retweeting many of the site’s stories.
The revenue for the site is generated through advertising.  There isn’t a paywall or premium section on the site.  According to, the advertisement revenue is around $297,004 for  It receieves 135,618 views per day and generates around $407 in daily ad revenue.  This information was last updated on February 25, 2012.
We were unable to find present perspectives from other sources about the site.  However, the site did go through a redesign and relaunch early this fall.  The site is a lot more user friendly than it was in the past.  They also took advantage of the social media aspects that are playing such a large role in today’s entertainment industry.  The old site did not have the Twitter or Facebook pages easily accessible.  Now these pages are on the homepage.
In order to grow, this site should continue to take advantage of social networking sites.  Social networking sites make it easy for people to share news stories.  Through retweeting stories on Twitter and sharing stories on Facebook users are able to share with their friends new content.  Hollywire has grown a lot in the past few years and will continue to grow through their consistently credible stories.  Hollywire truly is “So In The Know” and will continue to be if they keep doing what they are doing.

Anderson Cooper and the “Battle of the Tweets”

1 Dec,r:24,s:0,i:158&tx=45&ty=67


Anderson Cooper gets himself into a tweeting battle while he reports about the real battle he’s currently living in.

The CNN anchor/correspondent is currently residing in Gaza City to report on the conflict between Hamas and Israel.  On Monday there was a substantial explosion near where Cooper was residing.

Cooper stuck to his reporter instincts and continued to provide updates via broadcast and Twitter.  As with any armed conflict that sparks interest online, some of Cooper’s tweets were responded to by harsh critics.

@Pamela_Weiss tweeted “Report a fair story. Report facts. Why not talk about the rockets being fired FROM Gaza?!? #losingcredibility.”

Cooper then fired back with “”.@Pamela_Weiss perhaps spend less time tweeting about coconut flan and more time actually following the news.

As if that wasn’t enough, on Tuesday @Rabbi_Sykes tweeted “May just stop watching #CNN. Now @andersoncooper almost apologizing for #Hamas dragging a dead “Spy” for #Israel & yelling God is great! Oy.”

Coopers response was “@Rabbi_Sykes excuse me, but how am I apologizing for Hamas by reporting them dragging a body through the streets? That is deeply offensive.

The reaction to this “battle of the tweets” has sparked quite a bit of controversy online.  Many loyal followers of Cooper support him and believe he has every right to make such responses.  However, others believe Cooper was the one in the wrong and that his tweets were too harsh.

Whether Cooper was right or wrong, he apologized on his show for the tweets:

“I get obsessed with somebody who says something to me that is completely inaccurate. Like they’ll say to me, ‘You never report about stuff that’s happening in Israel,’ which is just not true.” He added, “Nothing against coconut flan and I’m sure she’s a very nice person and I kind of felt bad to be honest.”

I personally don’t think anyone is “wrong” in this situation.  Many people who are aware of the conflict between Hamas and Israel, and some of them are more motivated than others to voice their opinions online.

Cooper wasn’t necessarily being attacked; however, his credibility was being bashed publicly.  I think his responses to the tweets were appropriate, especially when his sexual orientation-which has nothing to do with the matter- was being bashed publicly.

Basically, Cooper took a chance with his tweets.  Being in the public eye, Cooper and other public figures have to watch what they post online much closer than regular people.  Because of this regular people are much more likely to bash public figures online simply because for them, there is no penalty. 

Cooper simply defended himself and now his tweets have become a huge deal.  However, for a normal person that would almost never be the issue.

This ordeal brings about something to be said for how journalists should compose themselves on social media sites.  They don’t have the same freedoms as regular people simply because they’re being watched more closely and by more people.

It may not seem fair, but hey life is not fair.  And Personally, I think most Cooper fans enjoyed seeing his more sassy side.  🙂